Inside the Beauty Bubble



Cheryl Bookout
Cheri Gaulke




31 minutes


United States

beauty bubble poster


Enter a pastel dreamland of 3,000 vintage beauty artifacts in the desert community of Joshua Tree, California. Meet “America’s hairstorian” Jeff Hafler as he struggles to keep his roadside attraction afloat during a remarkable year that changes his life and the lives of his husband and son.

Cheryl Bookout, Cheri Gaulke

Cheryl Bookout, Cheri Gaulke

Cheryl Bookout is a filmmaker and studio artist residing in Joshua Tree, CA. Bookout produced the award-winning short film GLORIA’S CALL and is currently directing the short documentary film INSIDE THE BEAUTY BUBBLE, and producing a short sci-fi film PURE, a feature-length documentary ACTING LIKE WOMEN, and a short narrative film titled JUST A FRIEND. Bookout is preparing to shoot a proof of concept for her sci-fi episodic screenplay, WOMEN OF STEEL. She is the Executive Director and Co-Founder of The Chimaera Project, a nonprofit championing women and non-binary filmmakers and has been a guest on numerous filmmaking/art panels throughout the U.S.

Writer/Director/Producer Cheri Gaulke is a pioneer in the feminist art movement in Los Angeles. Her work has been presented in film festivals internationally, in museums and a Smithsonian-touring exhibition, and alternative settings including buses, churches, and prehistoric temples. In recent years, her short doc, GLORIA’S CALL (2018), has screened in over 40 festivals and won Best Documentary at the Ann Arbor Film Festival among other awards. In 2021, she completed MISS ALMA THOMAS: A LIFE IN COLOR, a short doc about a little known African-American woman abstract painter, which is already winning awards in film festivals, and she is just completing INSIDE THE BEAUTY BUBBLE, a short doc about a gay hair salon owner and his roadside attraction in Joshua Tree, California. She is currently in pre-production on her first feature documentary — ACTING LIKE WOMEN — about 1970s feminist performance art, an under-represented movement that profoundly shaped art and social movements of today.